Italian Food ImporterSince 1979
The Pistachio Trend Guide
Where pistachio is showing up right now, and which ingredients power each trend.
01Where pistachio stands today
It started with one chocolate bar. It is now a flavor, a topping, a filling and a milk.
26%
yearly growth in new food and drink launches featuring pistachio, July 2021 to June 2026.
59%
yearly growth in pistachio spread launches, the fastest-growing category.
+51%
rise in pistachio use in hot drinks over the same period.
Where new pistachio products launch
Confectionery
35%
35%
Snacks
17%
17%
Bakery
15%
15%
Everything else
33%
33%
Share of new food and drink launches featuring pistachio, July 2025 to June 2026.
Source: Innova Market Insights, reported by Food Ingredients First, August 2026.
02What is trending right now
Eight places pistachio is showing up, and what goes into each.
Greek yogurt bowls and cups
High-protein yogurt topped with chopped pistachios or swirled with pistachio cream. “Dubai chocolate” yogurt cups are a popular social recipe.
Made withChoppedCream
Frozen yogurt with premium toppings
Greek frozen yogurt shops now list pistachio sauce among their upscale toppings, next to mochi bites and olive oil.
Made withCream
Ice cream and gelato
Pistachio gelato is made from paste, and chopped pistachios finish the sundae. New premium bars layer gelato, pistachio sauce and caramelized salted pistachio pieces.
Made withPasteChoppedCandiedCream
Coffee and drinks
Pistachio lattes, pistachio matcha and pistachio milk are on national menus, and pistachio creamers are reaching the fridge.
Made withCream
Dubai-style chocolate and spinoffs
Pistachio cream with crisp kataifi began in a chocolate bar. It has moved into chewy cookies, shakes, strawberry cups and more.
Made withCreamKataifiPasteChopped
Bakery
Pistachio croissants cooled while buns and rolls rose. Éclairs, cruffins, tiramisu and Basque cheesecake all carry pistachio now.
Made withCreamPasteChopped
Toppings and hot cereal
Innova data also shows pistachio rising in toppings and hot cereals, from oatmeal bowls to sundae finishers.
Made withChoppedCandied
Spreads and everyday snacking
Spreads are the fastest-growing pistachio category. Pistachio cream now goes on toast, oats and cottage cheese bowls, and no-added-sugar versions are appearing.
Made withCream
Our pistachio spreads
Every jar, with how much pistachio is inside.
03Which ingredient goes where
Each trend leans on a different part of the pistachio range.
Trend
Chopped
Candied
Paste
Cream
Greek yogurt bowls
Used
Not used
Not used
Used
Frozen yogurt
Not used
Not used
Not used
Used
Ice cream and gelato
Used
Used
Used
Used
Coffee and drinks
Not used
Not used
Not used
Used
Dubai-style chocolate
Used
Not used
Used
Used
Bakery
Used
Not used
Used
Used
Toppings and hot cereal
Used
Used
Not used
Not used
Spreads and snacking
Not used
Not used
Not used
Used
A filled circle means the ingredient is commonly used in that trend, based on recipes and product launches. It is not a complete list of uses.
04What each ingredient brings
Four building blocks behind almost every trend.
Crunch and color
Chopped pistachios
The finishing touch on yogurt, ice cream and pastry. They add texture and visible green.
Sweet crunch
Candied pistachios
Used as a topping and a mix-in, including caramelized pieces in premium frozen desserts.
The flavor base
Pure paste
100% pistachio, unsweetened. Used in gelato, pastry fillings and sauces.
Sweet and ready to use
Cream
Fills, swirls, spreads and sauces. The pistachio percentage tells you how much pistachio is inside.
05What to keep an eye on
The flavor is spreading. The details keep moving.
Supply and price
Trade sources report tighter pistachio supply and higher prices as demand has grown. Plan ingredient costs ahead.
Formats rotate
Croissants cooled while buns and rolls rose. The flavor stays strong, and the format keeps changing.
Health framing
High-protein and no-added-sugar angles are showing up in yogurt bowls and spreads.
Pistachio is moving from one viral product to an everyday ingredient across categories.